About Me I’m Patrick Icasas, and I’m addicted to stories. Not just fictional stories, but business stories, too. Everything has a story. An entrepreneur. A business. A product. A customer. And they’re all interwoven. I help you tell stories that resonate with customers (in a good way). I enjoy it. I’m good at it. And you know what? I’ve been doing that pretty much my whole career. Look it up.